Brand Your Own Salon Line

TOR Custom Salon Product Formulation

Small-batch custom product creation for salons to get the perfect result, every time.

  • Create Exclusivity

    Elevate your clients’ experience with a product line they can't get anywhere but you.

  • Tailored To Your Clients

    No more cocktailing - get exactly the performance you're looking for straight from the bottle.

  • Attainable MOQs

    Our minimums are ~500 per SKU, vs. the 5-10k required by traditional contract manufacturers.

What is custom formulation?

We create your new line together. Your favorite products, and experiences informs your new line. With your insights, we create, test and update until you have the perfect product.

How TOR’s Process Stands Out

Traditional contract manufacturers have 2-4 stock formulations for shampoo, as an example, which are fragranced to differentiate your line. We build your product from the bottom up with your input as to what attributes matter.

Typical new formulation development takes 2-3 years to get to shelf. We routinely launch a line in less than 1 year.

Get in Touch!

About TOR Salon Products

TOR is driven by science, not marketing - we formulate our products not to work for the most people, but to work for people the most. Started in 2014 by beauty industry veteran Shannon Tor, a former Avon & Alberto-Culver product chemist with 9 industry awards, TOR's philosophy is simple: “no half-measures”.

  • Award History

    • St. Ives Mineral Firming Mask - Allure beauty award best Mask 2004
    • St. Ives Invigorating Apricot Scrub - Allure Best New Facial Product 2005
    • Nexxus Hydro Sleek - Allure Beauty award best new Moisturizing Hair 2006
    • Nexxus Comb Thru Hair Spray - Best Hairspray 2007
    • Nexxus Split End Remedy - Allure beauty Most Innovative styling 2007
    • Nexxus Heat Protects - Allure beauty Best protective Styling 2008
    • TRESemme 24 Hour Body - Allure Best New Hair System 2009
    • TRESemme Dry Shampoo - Allure Most Innovative New Product 2010
    • Carmex Cold Sore Treatment - Best new Treatment Product 2013

Meet Shannon Tor

For my entire career it has been my job to create unique personal care formulations in addition to upgrading the performance of existing products. This includes lab formulation work, consumer experience data reviews and working with marketing to create products which consumers love.

My favorite thing to do is to take a product someone loves and to improve on it so that they won’t use anything else.